Wood Eau de Parfum - 10ml

A fresh, giftable personal fragrance in a compact format perfectly sized for travel. Rooted in Traditional Chinese Medicine, the WOOD Eau de Parfum channels the vitality and expansiveness of the Wood element into a clean, luminous wearable fragrance. Hinoki and hiba open with crisp, forested freshness full of quiet promise, brightening through a vibrant heart of ho wood, pink pepper, and hydacheim, before anchoring into a deep, textured base of Chinese cedar, patchouli, vetiver, and frankincense. Clean, expansive, and alive it's a fragrance that carries the energy of fresh starts. Why it sells: Compact 10ml size hits an accessible price point that significantly widens the customer base and drives impulse purchasing. Eye-catching colour blocked retail box creates strong shelf presence and makes it one of the most giftable products in the collection. The Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent. Appeals to independent fragrance customers actively seeking niche alternatives to department store brands. Strong cross-sell potential across the full WOOD range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal. Fragrance Profile: Wood, Green, Spice, Earth Top: Hinoki, Hiba Heart: Ho Wood, Pink Pepper, Hydacheim Base: Chinese Cedar, Patchouli, Vetiver, Frankincense Size: 10ml / 0.3 fl oz | Eau de Parfum | Made in the UK