About Us

Hi there and welcome to W O R D!

We are a family lifestyle destination in the heart Walthamstow village, East London.

Anah, one half of WORD, co-started Word To The Mother on maternity leave in 2016 with the aim of bringing all the amazing mama brands she had found through social media to E17, our neighbourhood - and beyond - in the form of pop-up parent socials and markets. They wanted to create a community of like-minded parents.

In 2017, after an amazing year off with her gorgeous son Orson she made the decision to throw caution to the wind and leave her role as a buyer at ASOS to see where Word to the Mother could go and in 2018 opened a pop-up in Debbie Bliss Home.

Lottie, the other half of WORD, after 8 years at The Royal Collection Trust, buying stuffed corgis and fine bone china for the Royal Fans started Debbie Bliss Home with the Bliss family and a two-week-old baby in tow. They opened the first amazing home and gift store in Walthamstow in 2014 – it was truly the heart of the Village. She and the Bliss family had created something incredibly special, so last year when ‘Debbie Bliss’ was sold it felt natural for Lottie and Anah to join forces. Their aim was to bring the communities they had both built to create the ultimate family lifestyle destination.

That brings us to today

Our aim at W O R D is to inspire like-minded parents with considered, affordable brands for you and your family. We are committed to only selecting brands and products we would buy for our own families - beautiful things our children wear, read and play with.

We want to host experiences that inspire families, as well as brilliant socials and events in store!

We want our store to be somewhere you can hang out and meet like-minded people and we want to help you shop smarter, for a better future for your little ones, from a glorious edit of independent brands with soul.

When you shop at W O R D, you are supporting a dream - thank you!

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