About Us

Hi there and welcome to W O R D!

A family lifestyle destination in the heart Walthamstow village, East London.

Anah co-started Word To The Mother on maternity leave in 2016 with her friend Jude with the aim of bringing all the amazing mama brands they had found through social media to E17, our neighbourhood - and beyond - in the form of pop-up parent socials and markets. They wanted to create a community of like-minded parents.

This proved successful so she created W O R D and moved to a permanent home on Orford Road with the aim to inspire like-minded parents with considered, affordable brands for you and your family. She is committed to only selecting brands and products she would buy for her own family - beautiful things her two children would wear, read and play with.

W O R D hosts experiences that inspire families, as well as brilliant socials and events in store!

Anah wants her store to be somewhere you can hang out and meet like-minded people and help you shop smarter, for a better future for your little ones, from a glorious edit of independent brands with soul.

When you shop at W O R D, you are supporting a dream - thank you!

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