Hi there and welcome to W O R D!
WORD A family lifestyle destination in the heart Walthamstow village, East London.
It started on mat leave in 2016 with my first son Orson, a year off from my career as buyer at ASOS and hanging out with @jude_whyte_creative led me here.
Being a first time mum discovering and buying small brands for my new babe became my new obsession, a new world of buying to discover and it felt exciting.. So many amazing brands out there and most of them started by mums themselves who had dreams of a different future for their own little ones.. I was completely inspired and in 2016 Jude and I hosted the first Word To The Mother market, where a host of amazing mama brands showcased their amazing brands, it was magical.. One big community of amazing brands and amazing mamas who were out shopping in force, like minded parents that wanted to hang out, talk motherhood, have a wine and feel like themselves!
So in 2017 I threw caution to the wind and left the corporate buying world behind and opened the first then Word To The Mother pop up in Walthamstow Village, and in 2019 opened WORD.. At it's heart a community family store.. Somewhere you can pop in for a chat, a browse, join one of the pre and post natal yoga classes (pre covid) and discover beautiful, considered brands for your little ones as well as little treats for yourself and your loved ones as well as shop the amazing @smithandgoat.
They say it takes a village to raise a child and our village has been the most nurturing, caring environment for my business (and family) to grow, such a special place and I can't thank you all enough for your support. The store is currently closed due to National lockdown, but I can't wait to welcome you all back in there when this is all over, and to meet all the new faces too
Until then, shop the edit on line and we will deliver WORD treats to your door.
Stay safe and sane