Fire Eau de Parfum - 10ml

A bold, giftable personal fragrance in a compact format perfectly sized for travel. Rooted in Traditional Chinese Medicine, the FIRE Eau de Parfum translates the vitality and warmth of the Fire element into a energetic personal fragrance. Blood orange and galbanum ignite the opening with bright, resinous energy, evolving through a fierce heart of clove, labdanum, and coriander, before settling into a deep, smouldering base of sandalwood, amber and cade. Heat, drive, and glowing momentum it's a fragrance formulated as a tool for transition and creative focus. Why it sells: Compact 10ml size hits an accessible price point that significantly widens the customer base and drives impulse purchasing. Eye-catching colour blocked retail box creates strong shelf presence and makes it one of the most giftable products in the collection. The Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent. Appeals to independent fragrance customers actively seeking niche alternatives to department store brands. Strong cross-sell potential across the full EARTH range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal. Fragrance Profile: Smoke, Wood, Spice, Citrus Top: Blood Orange, Galbanum Heart: Clove, Labdanum, Coriander Base: Sandalwood, Chinese Cedar, Amber, Cade Size: 10ml / 0.3 fl oz | Eau de Parfum | Made in the UK