Earth Eau de Parfum - 10ml

A wearable, giftable personal fragrance in a compact format perfectly sized for travel. Rooted in Traditional Chinese Medicine, the EARTH Eau de Parfum translates the grounding, nurturing energy of the Earth element into a sophisticated personal fragrance. Fir needle and jasmine open with quiet elegance, blooming into a warm heart of rose, cardamom, and black pepper, before settling into a deep, anchoring base of musk, Chinese cedar, turmeric, and patchouli. Earthy, calm, and restoring it's a fragrance that wears as intentionally as it's made. Why it sells: Compact 10ml size hits an accessible price point that significantly widens the customer base and drives impulse purchasing. Eye-catching colour blocked retail box creates strong shelf presence and makes it one of the most giftable products in the collection. The Five Elements concept translates compellingly into a wearable format, resonating with wellness-conscious fragrance buyers seeking meaning beyond scent. Appeals to independent fragrance customers actively seeking niche alternatives to department store brands. Strong cross-sell potential across the full EARTH range, the candle, essential oil and eau de parfum create a gifting set with broad price range appeal. Fragrance Profile: Floral, Earth, Spice, Musk Top: Fir Needle, Jasmine Heart: Rose, Cardamom, Black Pepper Base: Musk, Chinese Cedar, Turmeric, Patchouli Size: 10ml / 0.3 fl oz | Eau de Parfum | Made in the UK