The company was founded in 2016 when Jen's daughter Etta was just 4 weeks old! Jen noticed how Etta was completely mesmerised by her black and white top and was inspired to develop a range of sensory muslins. She worked with an early year's visual expert to ensure the black and white designs stimulate babies visual and cognitive development.

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Etta Loves Sensory Muslin Square XL Starfish
Etta Loves Sensory Muslin XL in Animal
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